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THE 3 LAYER CAKE
OF 100 KICKS

Our work is like a layered cake, rich, thoughtful and made with care. Each layer represents a different ingredient in our services, but your version might need a twist. Whether you want the full cake, just a slice or something more unexpected, we are open to creating what you truly need.

EXPLORE THE 3 LAYERED CAKE!

Really Pioneering Stuff
This is the top layer, where bold and radical ideas come to life. A space to experiment, question and imagine what does not yet exist. This might look like:
  • Workshops exploring the designing with care principles
  • Ideation sessions for speculative products or services
  • Public facing exhibits or prototypes
  • Creative events that spark conversation and change
Juicy Stuff
Strategy focused work that goes deeper and stretches wider. Whether expanding globally or rethinking a product, this is where meaningful direction is shaped. This might look like:
  • Ethnographic or immersive research
  • New product or service development
  • International expansion research
  • Content analysis and audit
  • Service design, including journey mapping and service blueprints
  • Designing and deploying carefully crafted, non-extractive surveys
Simple Stuff
The essentials, done with thought and care. Bread and butter projects that ask the right questions and deliver with clarity.This might look like:
  • Usability testing
  • Product market fit assessments
  • Rapid research sprints
  • Service audits or light touch service mapping
  • Short decks, interactive workshops or low fidelity prototypes
The essentials, done with thought and care. Bread and butter projects that ask the right questions and deliver with clarity.This might look like:
  • Usability testing
  • Product market fit assessments
  • Rapid research sprints
  • Service audits or light touch service mapping
  • Short decks, interactive workshops or low fidelity prototypes

Got a smaller budget or unsure where to start? Feel free to reach out. You might not need a full project and sometimes a few hours of consulting or a fresh perspective is all it takes. I am always happy to be a sounding board.

WORKING IN EQUITABLE
ENVIRONMENTS

MANIFESTO 2.0

DOWNLOAD

I had the idea of writing a manifesto for a while because it felt more powerful than a checklist. A manifesto holds intention. The word “manifest” reminds us that writing things down, reading them and acting on them can shape reality.

The original version was born from frustration, as a way to protect myself and 100kicks. But over time, I have realised that affirming what I want to build is far more impactful than reacting to what I do not.

So here is Manifesto 2.0, a toolkit to help you reflect on how and with whom you work.

How to use this toolkit manifesto:

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